Agency: RPM
Role: Creative Director
Video: Ben Findlay
Tinder’s newly announced Festival Mode allows users to badge their profiles with the festivals they will be attending to connect and chat with matches in advance of their chosen music events, as well as to ‘find their crowd’ at the festival itself.
We created the perfect hangout zone at festivals across the UK: a giant flame arch welcomed festival-goers into a shaded chill out area with free wifi, an iridescent airstream giving away festival must-haves, bubble artists and a custom built butterfly photo-opp, giving guests the chance to win backstage tours and VIP upgrades. Brand ambassadors decked out in striking campaign branded apparel showed users how to add festival mode to their profile, or teach newbies how to download the app.
