Creative Direction & Brand Enrichment
Sky Sports had invested millions into Dynamos Intros, a campaign to break down the barriers to cricket that involved free training & kit for kids & coaches in underprivileged communities around the UK. They wanted to celebrate the project and make a lasting impression. We worked with Sky Sports, ECB and Lambeth Council to transform an unloved play area in the Mawbey Brough estate into a vibrant cricket wicket for Dynamos Intros sessions and year round play.
Agency: RPM
Role: Creative Director
Client: Sky Sports
Thanks to: Sky, ECB, Global Street Art, SafePlay, Orillo, Paul Mitchell, Andy Welsher.