Flexible, lightweight and the ultimate in comfort, the 1979 Aztec OG. A stitch for stitch remodelling of this iconic shoe makes this bring-back a collector’s favourite. In the film, the Co-founder of Reebok, Joe Foster, re-visits the factory in Bury where the original Aztec was produced and explores the deep heritage and monumental impact the shoe had back in 1979, as well as discussing the importance of today’s eagerly anticipated return of the sneaker. Joe’s personal recollections are complimented by a modern take on the story from Crepe City’s Morgan Weekes, who details the relevance and importance of the shoe to the current sneaker community. 1,895 pairs were produced to celebrate 120 years of the brand.

Launched 22.08.15

Filmed by IncrediBull

Role: Art Director