Concept & Design
During the summer of 2012, Boomerang Media launched a guerilla postcard network in major cities to highlight the exciting events happening in the UK such as the Queen's Diamond Jubilee, the Olympics and Paralympics, multiple music events and sporting contests such as Wimbledon. Boomerang required a look and feel for the campaign that captured an essence of royalty, Britishness and the general feel-good fever. It needed to appeal to consumers (18-35) looking for interesting and relevant art cards, but also needed to capture the attention of advertisers.
The result was Union Racks - a versatile and portable cardboard rack inviting people to 'Join the Party'. I created a look and feel for this guerilla campaign.