Creative Lead for IncrediBull agency
In November 2013, IncrediBull transported the action and excitement of Marvel's Thor The Dark World premiere to patients at Children’s Hospital Los Angeles. We transformed part of the hospital into an extra special screening room, complete with its own red carpet, paparazzi and even our very own Thor to meet and greet the kids as they arrived. They were then able to ask questions directly to the heroes of the movie on the official red carpet via Skype, with Chris Hemsworth, Sir Anthony Hopkins, Tom Hiddleston, Kat Dennings, Stan Lee among the Marvel stars they spoke to. The kids then settled in for a special simultaneous screening of the movie itself, shown at the same time as the LA Premiere.
As creative lead on the agency side, I was responsible for transforming the conference room in Children's Hospital Los Angeles into a screening room fit for a Marvel blockbuster and red carpet area to make the kids feel like VIPs (adhering to the many restrictions), as well as the branded giveaways. It was great to be there and see how much the kids enjoyed the day.
"I wish I had a way to express our deep gratitude that would do justice to the amazing gift that Skype and Marvel gave Children’s Hospital Los Angeles on Monday night—what a tremendous job you all did creating what is, without a doubt, one of the most memorable events we’ve had to date. We know a tremendous amount of time, resources, energy, generosity and heart went into making this a special night for our patients. Please extend our sincerest thank you to everyone who worked on this, especially everyone with the wonderful, well-oiled machine that is the IncrediBull team. It truly was a pleasure working with you all!"
Lyndsay Hutchison, Marketing Communications Department, Children’s Hospital Los Angeles