Creative Lead for IncrediBull agency
I was the creative lead on Nokia’s global employee ambassador programme, creating the campaign theme, messaging, visual identity and programme comms.
Members received a personal invitation to join Show Your Colours, before attending a Lumia Live training session where they got their hands on a brand new Nokia Lumia. Members then downloaded a mobile app, which set a series of missions that challenged them to share their Lumia experience with the world.
61 countries. Over 14,000 participants. 65,000 missions completed. In an anonymous survey from a sample of 1000 people, over 98% of participants said they left feeling more confident in their role as a Nokia ambassador. 99% planned to continue in their role as a Nokia ambassador and 98% rated their Show Your Colours experience ‘good to excellent’.
The campaign was Highly Commended at the PR Week Awards and nominated for a PRCA Award.
Thanks to Tom Edwards from IncrediBull and the Nokia team.