Creative Lead for Boomerang Media agency
A brochure, microsite with embedded online presentation and set of limited edition postcards to promote the advertising opportunities within Goals Soccer Centres in the build up to Euro 2012.
The client wanted to promote the advertising opportunities within Goals 5-A-Side Soccer Centres, especially during the build up to the Euro 2012 tournament. A brochure, online animated presentation and a set of collectable illustrated postcards were created in a graphic novel style to send to relevant agencies and clients to create intrigue and start conversations. Three of the four postcards were mailed out with the brochure with information about the Euro 2012 tournament opportunities on the reverse. The Rooney postcard could only be received if the recipient contacted the client, providing a talking point and a sales opportunity.
I created the format, visuals and copy for this project.
With thanks to Paul Capon from Boomerang Media