Following on from the quick turnaround interactive social map I oversaw for Skype at the Winter X Games in 2013, we ramped it up a notch for the Summer Games in Austin. This time we created an interactive map that featured on ESPN’s X Games site as the official social map, as well as the official campaign website we designed for Skype. The map provided visitors with information on the location of different events throughout the games, as well as displaying tweets, images and videos from competitors.
The map guided the viewer through the various events, and highlighted real-time content that was being created by fans, Skype ambassadors and athletes themselves. The map itself was fully responsive and used the power of Microsoft’s Bing to show the viewer the event space. We worked closely with Bing’s interactive map partner to hone the user experience, that included a carousel collated to showcase the latest and greatest content (drawn in via selected hashtags), a filter to allow specific content or media type, and scalable custom location and event pins.