COLLECTABLE WORLD CUP 2010 POSTCARD SET

Collectable World Cup Postcards

Illustration, Caricature

A set of seven postcards of the world's top football stars released throughout the UK during the build up to the 2010 World Cup tournament in South Africa.

'World Cup Heroes' Illustrated Postcards
Set of seven postcards created for Boomerang Media for the build up of Fifa World Cup 2010
In order to create some interest in Boomerang Media's postcard network, I created a set of seven 'World Cup Heroes' postcards to coincide with the huge anticipation of the 2010 FIFA World Cup in South Africa. The postcards were released in stages into Boomerang postcard racks in cinemas, health clubs and universities across the UK. The illustrations of some of the key players took on an intense medieval vibe as during the build up I saw them as a collection of warriors preparing to do battle on the world stage.

It turns out that my careful selection process was blown out of the water as none of these 'heroes' performed to their true potential during the tournament. Then again, it would have been a pretty strange set of pre-tournament cards that consisted of Diego Forlan, Thomas Müller, Asamoah Gyan and Paul the Psychic Octopus.

The cards proved to be very popular, with people desperate to collect all seven cards, and sets (of these free cards) ended up being sold for up to five pounds on trading sites such as ebay. The cards were also showcased on Creative Review's website.

Postcard Campaign

'The best things in life are free' postcard marketing campaign, that included tailored HTML emails and a set of postcards promoting each individual offer.

Advertising, Graphic Design, Icon Design

2011
Harry Potter Promotion

Promotional campaign around the final film in the hugely successful Harry Potter franchise that included a spell book style mailer and a competition through a 'Gotta Potter' micro-site.

Print Design, Web Design, Copywriting
Animated Presentation Intro

This is a video that formed the holding loop and presentation introduction for a Cinema Foyer Media pitch for Boomerang. It was made in After Effects and inserted into a Flash presentation.

Created by Paul Capon and Simon Evans (Boomerang Media) from concept to final production.

Computer Animation, Video Arts, Design
'Fear the Beard' Mailer & Quiz

Mailer to promote the advertising opportunities around the upcoming Pirates of the Caribbean movie. Folds out to a die-cut beard and includes a pirates beard quiz.

Print Design, Copywriting
'My Colon Says' Illustration/Branding

I was asked to create a character icon for the Twitter page ‘my colon says…’. The result was my first ever illustration of an anthropomorphised arse-tube. Introducing Colin the Colon - the cheery face of healthy bowel movements.

Branding, Character Design, Illustration

2011
Magic Boomerang Website Design

This project involved designing a new website for Magic Boomerang

Web Design
Boomerang Ed Website Design

This project involved overhauling Boomerang Ed's website, a company with a large variety of educational products. The key concept of the new site was to focus on getting the user to what they were looking for as quickly as possible.

Web Design
Flick Mites Cinema Campaign

50 illustrated characters based on iconic film characters for customers to name. Proved very popular and succeeded in creating a buzz around the Boomerang postcard racks within cinemas across the UK.

Character Design, Illustration

2011
Promo Yearbooks Flash Video

An animated flash movie created to promote Boomerang Yearbooks. Designed to engage students by showcasing the possibilities of what can be put in their books, as well as the creation process.

Animation, Film
Goals World Cup Brochure Design

A5 Landscape brochure created for Boomerang Media to promote advertising possibilities within Goals 5-a-side soccer centres during the 2010 FIFA World Cup in South Africa. Design and Goals Media branding by Simon Evans.

Branding, Design, Marketing
Boom Box Media Brochure Design

Design, Creative Direction, Illustration
Youth Planners Brochure Design

A fold out brochure to showcase the advertising opportunities in Boomerang Ed student planners.

Print Design

2011
Interactive School Yearbook Postcards

A set of four postcards promoting Boomerang Yearbooks in schools across the UK.

Design, Typography

2011
Wedding Print Design

A couple of distressed typography pieces for a Shoreditch wedding bash - an A6 invite and an A5 Order of Service.

Typography, Print Design, Branding

2011
Character Illustration & Flash Invite

This was an invitation request from the wife of a great mate of mine, who happens to be a rather distinctive and eccentric chap, as well as a food connoisseur (AKA gutsy pig). I thought he was best presented as a character in a simple online flash animation that can be found at www.bluntedge.co.uk.

Character Design, Illustration, Animation