HARRY POTTER 'CAPTURE THE MAGIC' CAMPAIGN

Harry Potter Promotion

Print Design, Web Design, Copywriting

Promotional campaign around the final film in the hugely successful Harry Potter franchise that included a spell book style mailer and a competition through a 'Gotta Potter' micro-site.

'Capture the Magic': A Promotional Campaign
A Boomerang project to promote Harry Potter and the Deathly Hallows Part Two
Boomerang wanted to promote the advertising opportunities available within their cinema foyers in the lead up to the release of the eagerly anticipated final Harry Potter film, as well as convey the company's love and knowledge of cinema.
I designed and wrote the copy for an A6 concertina promotional mailer in the form of a wizard's spell book that folds out announce the special nature of the release, the huge expected audience and Boomerang's market leading position within the cinema foyer category. It also included a competition that was designed to find the next bespectacled wizarding hero called 'Gotta Potter?', leading readers to a microsite where they can upload their potential Potter, as well as view the other contenders. I built this site from scratch, and it can be found at www.gottapotter.co.uk.
The mailer was posted to 3,500 advertising clients and agencies across the UK in a self-designed Potter-style 'Owl Mail' envelope complete with printed Boomerang wax seal.

Postcard Campaign

'The best things in life are free' postcard marketing campaign, that included tailored HTML emails and a set of postcards promoting each individual offer.

Advertising, Graphic Design, Icon Design

2011
Animated Presentation Intro

This is a video that formed the holding loop and presentation introduction for a Cinema Foyer Media pitch for Boomerang. It was made in After Effects and inserted into a Flash presentation.

Created by Paul Capon and Simon Evans (Boomerang Media) from concept to final production.

Computer Animation, Video Arts, Design
'Fear the Beard' Mailer & Quiz

Mailer to promote the advertising opportunities around the upcoming Pirates of the Caribbean movie. Folds out to a die-cut beard and includes a pirates beard quiz.

Print Design, Copywriting
'My Colon Says' Illustration/Branding

I was asked to create a character icon for the Twitter page ‘my colon says…’. The result was my first ever illustration of an anthropomorphised arse-tube. Introducing Colin the Colon - the cheery face of healthy bowel movements.

Branding, Character Design, Illustration

2011
Collectable World Cup Postcards

A set of seven postcards of the world's top football stars released throughout the UK during the build up to the 2010 World Cup tournament in South Africa.

Illustration, Caricature
Magic Boomerang Website Design

This project involved designing a new website for Magic Boomerang

Web Design
Boomerang Ed Website Design

This project involved overhauling Boomerang Ed's website, a company with a large variety of educational products. The key concept of the new site was to focus on getting the user to what they were looking for as quickly as possible.

Web Design
Flick Mites Cinema Campaign

50 illustrated characters based on iconic film characters for customers to name. Proved very popular and succeeded in creating a buzz around the Boomerang postcard racks within cinemas across the UK.

Character Design, Illustration

2011
Promo Yearbooks Flash Video

An animated flash movie created to promote Boomerang Yearbooks. Designed to engage students by showcasing the possibilities of what can be put in their books, as well as the creation process.

Animation, Film
Goals World Cup Brochure Design

A5 Landscape brochure created for Boomerang Media to promote advertising possibilities within Goals 5-a-side soccer centres during the 2010 FIFA World Cup in South Africa. Design and Goals Media branding by Simon Evans.

Branding, Design, Marketing
Boom Box Media Brochure Design

Design, Creative Direction, Illustration
Youth Planners Brochure Design

A fold out brochure to showcase the advertising opportunities in Boomerang Ed student planners.

Print Design

2011
Interactive School Yearbook Postcards

A set of four postcards promoting Boomerang Yearbooks in schools across the UK.

Design, Typography

2011
Wedding Print Design

A couple of distressed typography pieces for a Shoreditch wedding bash - an A6 invite and an A5 Order of Service.

Typography, Print Design, Branding

2011
Character Illustration & Flash Invite

This was an invitation request from the wife of a great mate of mine, who happens to be a rather distinctive and eccentric chap, as well as a food connoisseur (AKA gutsy pig). I thought he was best presented as a character in a simple online flash animation that can be found at www.bluntedge.co.uk.

Character Design, Illustration, Animation